Marketing Strategist – Real Estate
Remote
Job Summary
Develop and execute multi-channel marketing strategies for real estate campaigns, focusing initially on new construction communities. Segment audiences into targeted buyer personas and design complete lead-generation funnels connecting ads, postcards, videos, and automated workflows. Build and manage campaigns within GoHighLevel, coordinating work across the existing creative team to ensure asset alignment. Manage PPC budgets and performance, integrating efforts with the client's CRM for seamless lead routing. Analyze campaign results to recommend adjustments that maximize ROI. This part-time role (15–25 hours/week) begins with a clear path toward full-time scaling as initiatives grow.
Required Qualifications
- Experience building and managing multi-channel marketing campaigns from strategy through execution
- Hands-on experience with GoHighLevel or a similar marketing automation platform
- Knowledge of PPC campaign management and budget optimization
- Experience coordinating creative teams without necessarily producing creative assets yourself
- Ability to transform broad business objectives into structured marketing plans
- Strong written and verbal communication skills with the ability to present marketing strategies clearly to stakeholders
- Available to work remotely while supporting a U.S.-based team during business hours
Desired Qualifications
- Experience in real estate marketing
- Experience marketing new home communities or residential developments
- Familiarity with Follow Up Boss or similar real estate CRMs
- Experience working with distributed teams, including offshore staff or virtual assistants
- Experience managing marketing campaigns for multiple projects or clients simultaneously
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