Marketing Strategist
$68,000–$105,000 year
Remote · Las Vegas, Nevada, United States
Job Summary
Marketing Strategist for Bitfocus responsible for owning an integrated marketing program—from strategic campaign planning and ABM to paid media and external events. Build and maintain the canonical content library used across Business Development, Customer Success, Product, and Communications; drive consistent, well-timed messaging and pipeline impact. Lead campaign strategy and execution, asset production and vendor management, ABM and competitor displacement programs, external events, paid media, and marketing automation in HubSpot; provide monthly pipeline reporting and attribution in partnership with BD and CS. Collaborate across cross-functional teams to ensure messaging alignment, track performance, and optimize ROI. Remote-first role with a focus on coordinating with teams across the organization to drive growth and outcomes in a mission-driven, homelessness-services context.
Required Qualifications
- 5+ years of B2B marketing ownership or equivalent experience
- Demonstrated experience with HubSpot Marketing Hub (workflows, lists, landing pages, forms, lead scoring, reporting)
- Strong written communication skills and ability to translate complex product capabilities for non-technical buyers in a regulated, mission-driven sector
- Ability to manage vendor relationships and external consultants
- Experience building account-based marketing programs and event marketing programs
- Ability to work in a remote-first environment with cross-functional teams
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