Marketing Sr. Analytics Partner
On-siteWest Des Moines, Iowa, United States
Job Summary
Manage, analyze, and maintain marketing data, audience segments, and campaign lists to support targeted email, direct mail, digital advertising, and event initiatives. Partner with cross-functional stakeholders to define audience requirements, recommend segmentation strategies, and ensure campaign data quality, governance, and compliance. Perform data analysis to identify trends, solve complex data challenges, and generate insights that improve campaign performance. Develop documentation including data dictionaries and governance standards while leveraging AI-enabled tools to enhance data preparation and reporting efficiency. Support performance analysis across digital marketing initiatives using data visualization and business intelligence tools. Requires 4+ years of marketing analytics experience with SQL, Tableau, and AI tool proficiency.
Required Qualifications
- 4+ years of relevant experience in marketing analytics, business intelligence, data analytics, campaign analytics, database marketing, or related analytical experience
- Experience working with relational databases, SQL, data mining, and integrating data from multiple sources to support business and marketing decisions
- Experience with Tableau, Power BI, or other data visualization tools, along with marketing analytics platforms such as Google Analytics, CRM, CDP, and digital media performance reporting
- Advanced Microsoft Excel skills
- demonstrated analytical, critical thinking, problem-solving, organizational, and project management capabilities
- Experience leveraging AI tools such as ChatGPT, Claude, Copilot, or similar technologies to improve analytics workflows, reporting, process efficiency, and insight generation
- Bachelor's degree in Statistics, Mathematics, Data Analytics, Finance, Economics, Business, or a related field, or equivalent combination of education and relevant professional experience
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