Marketing Sr Analyst - Customer Data Activation
On-site · Mooresville, North Carolina, United States
Job Summary
Lead the development and execution of customer data activation strategies across paid and owned channels, delivering audience segmentation, profiling, and governance to drive ROI for Lowe’s marketing initiatives. Collaborate with Brand & Customer Marketing teams to translate marketing needs into technology capabilities and data requirements, manage the Audience Intake Request process, and provide updates on strategy, progress, and risks. Demonstrate knowledge of industry developments (privacy laws, cookies-less environments) and drive automation of audience strategies and architecture design for scalable activation across channels.
Required Qualifications
- Bachelor’s degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement
- 1-3 Year Experience in Marketing or related field
- 1-3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem
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