Marketing Specialist
On-siteState College, Pennsylvania, United States
Job Summary
Develop and execute integrated marketing campaigns for WPSU programs, services, events, and fundraising efforts across broadcast, digital, social, and community platforms. Create compelling content for email, websites, social media, and print materials while managing social media presence through planning, writing, scheduling, and performance monitoring. Collaborate with internal teams to coordinate creative assets and maintain brand consistency with PBS and NPR standards. Monitor campaign analytics, conduct audience research, and recommend improvements to support organizational goals and expand reach in central Pennsylvania.
Required Qualifications
- Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a related field, or an equivalent combination of education and experience
- Demonstrated experience in marketing, communications, digital media, or a related field
- Experience with social media and digital marketing platforms
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