Marketing Specialist

Create, manage, and analyze campaigns to drive growth for medical device solutions by developing strategies with measurable results. Analyze qualitative and quantitative data, including psychographics and buying trends, to understand user behavior and improve conversion rates. Document procedures, processes, and workflows while recommending changes for greater efficiencies. Assist in executing marketing plans across targeted channels, producing content for projects that enhance lead generation. Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events, and social media. Create and distribute monthly reports on critical metrics for lead generation, content creation, and website traffic.