Marketing Specialist
On-siteTexas, United States
Job Summary
Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing, webinars, advertising, video, and in-person experiences. Drive demand generation and engagement through targeted inbound and outbound programs while measuring performance by analyzing campaign metrics and applying insights to optimize future effectiveness. Collaborate cross-functionally with subject matter experts to develop relevant messaging and create compelling, brand-aligned content that resonates with key audiences. Identify new opportunities to expand reach and increase market impact within Tyler's public safety sector.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in marketing
- Demonstrated experience executing integrated, multi-channel marketing programs
- Strong writing, editing, and storytelling skills
- Experience using data and analytics to measure performance
- Proven ability to manage multiple projects, priorities, and deadlines
- Collaborative mindset with experience working cross-functionally
- Familiarity with marketing tools and platforms
Desired Qualifications
- preferably in B2B or public sector (B2G) environments
- Experience in the technology/software industry
- Experience in the public safety sector
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.