Marketing Specialist
On-siteMelbourne, Victoria, Australia
Job Summary
Execute lead generation campaigns across paid, organic, and partner channels while managing SEO, SEM, AEO, and paid media activity. Oversee marketing automation workflows and CRM integration to nurture prospects, then plan and execute multi-channel campaigns with measurable outcomes. Write and publish blog content, email campaigns, and digital assets; own website content management and review platforms. Coordinate end-to-end logistics for trade shows, produce event collateral, and manage pre/post-event communications. Develop retention strategies supporting upsell and cross-sell goals, maintain CRM data quality, and contribute to PR and award submissions. Ensure all output adheres to brand guidelines and supports partner co-marketing activities.
Required Qualifications
- 3 to 5 years of marketing experience in a B2B software or SaaS environment
- Hands-on experience across digital marketing channels including paid media, SEO, SEM, email, and social
- Proficiency with CRM and marketing automation tools
- Strong written communication skills
- Experience coordinating events and trade shows end-to-end
- Comfortable working with data and analytics to track performance and improve campaign outcomes
- Able to manage multiple workstreams simultaneously and deliver to deadlines without close supervision
- Experience working cross-functionally with sales, product, and customer success teams
Desired Qualifications
- HubSpot experience
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