Marketing Specialist
$64,790–$89,087 year
On-siteFort Mill, South Carolina, United States
Job Summary
Execute marketing programs aligned to GTM strategies for enterprise initiatives, customer segments, and account-based programs. Coordinate the creation, production, and distribution of marketing assets, sales enablement collateral, and operational materials including flyers, direct mailers, banners, and social content. Liaise with marketing department stakeholders to identify and implement the most appropriate content strategy and channel mix while maintaining project plans to drive on-time, on-brand initiative launches. Partner with Sales, Digital, Operations, and Product teams to support coordinated go-to-market execution and ensure alignment with GTM strategy. Stay current on marketing performance metrics, campaign results, and key indicators to support data-driven decision-making and identify executional improvements.
Required Qualifications
- Bachelor's degree in marketing, business, communications or equivalent work experience
- 2 - 4 years of experience in marketing, campaign execution, or field marketing
- Proficiency with Microsoft Office Suite
- Track record of collaborating across Sales, Branch Operations, Digital, and Product Development
- Solid organizational, communication, time management and proofing skills
- Strong analytical, problem-solving, communication and presentation skills
- Comfortable shifting between strategy and execution
- Strong bias for action with the ability to prioritize and manage multiple priorities
- Self‐starter who takes ownership and brings energy and positivity to the team
- Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more
- Must be available for driving for long periods of time
- Must be available for loading, and unloading heavy equipment
- Must be available for performing work in extreme weather conditions including rain, wind, or excessive temperatures
- Must be available for night and weekend work
Desired Qualifications
- Experience in B2B marketing environments preferred
- Vertical or industry-focused marketing familiarity
- Understanding of rental, logistics, or supply chain industry trends and market dynamics
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