Marketing Specialist
$150,000–$200,000 year
On-siteLufkin, Texas, United States or Warsaw, Virginia, United States
Job Summary
Develop and maintain high-quality product collateral, brochures, and sales enablement materials aligned with approved messaging frameworks. Execute updates to product pages, draft social media posts, and produce video content to support brand initiatives. Coordinate trade show logistics, including booth setup and event coverage, while tracking leads and managing follow-up campaigns. Research competitor activity and industry trends to inform competitive positioning and pricing insights. Collaborate with Sales, Engineering, and cross-functional teams to ensure technical accuracy and brand consistency across all communications. Manage promotional items and maintain up-to-date documentation libraries. This role involves significant travel across the United States and Canada, expected to be up to 30%, with office-based duties at a utility pole manufacturing plant.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- Two (2) or more years of experience in B2B marketing
- Proficiency in Canva, Microsoft Office and related presentation tools
- Experience with social media marketing and content scheduling platforms
- Ability to travel within the US and Canada up to 30%
- French language skills
- Note: Employment at Stella-Jones in the United States is contingent upon the successful completion of a pre-employment drug test and criminal background check
Desired Qualifications
- Five (5) or more years of experience
- Marketing experience in manufacturing or industrial markets
- Adobe Illustrator experience
- Experience creating video content (filming, editing, and publishing)
- Familiarity with website CMS platforms (e.g., WordPress)
- Excellent writing and editing skills with high attention to detail
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