Marketing Specialist
On-siteSaint-Ouen-l'Aumône, Île-de-France, France
Job Summary
Digital Marketing & Marketing Operations Manager for Sensient's Europe, Middle East & Africa region, responsible for building and optimizing digital marketing initiatives (inbound and outbound), developing marketing content and materials, enabling sales, and tracking KPIs to drive qualified leads and customer engagement in a B2B beauty ingredients context. Lead development of digital marketing activities and tools to support marketing and sales, with emphasis on websites, social media, webinars, and marketing materials, while ensuring measurable impact across the marketing ecosystem.
Required Qualifications
- Solid understanding of digital marketing (lead tracking, traffic generation, engagement analytics)
- Strong project management skills
- Strong communication skills in English
Desired Qualifications
- Solid understanding of digital marketing (lead tracking, traffic generation, engagement analytics)
- Strong project management skills
- Strong communication skills in English
- Experience in B2B digital marketing and lead generation
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