Marketing Specialist
On-siteFall River, Massachusetts, United States
Job Summary
Manage local marketing events aligned with brand guidelines and support the selling organization's objectives. Establish yourself as the first point of communication for local branches and sales team requests and feedback. Work cross-functionally with Marketing Operations and Data teams to improve the omni-channel experience. Assist with internal and external campaigns, producing content to enhance lead generation and discover new promotional channels. Analyze existing marketing materials to identify improvement opportunities and implement tactics that grow the online presence. Maintain regular self-improvement in digital marketing trends and best practices. This role requires 3+ years of marketing experience, a Bachelor's degree, and proficiency in Microsoft Office 365. The position is based in Fall River, MA, with frequent travel to offsite locations.
Required Qualifications
- 3+ years of experience in Marketing or related role
- Experience with integrated B2B marketing campaigns
- Familiar with various marketing channels
- Strong Event Management & Project Management skills
- Proficiency in Microsoft Office 365
- Strong data analysis and reporting skills to derive actionable insights
- Exceptional communication and presentation skills
- Excellent time management and prioritization skills
- Travels to offsite locations - Frequently – 21% to 50%
Desired Qualifications
- 4 Year / Bachelor's Degree - Preferred
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