Marketing Specialist
On-siteMinneapolis, Minnesota, United States
Job Summary
Publish three blog posts weekly targeting SMB owners and self-hosters, including technical architecture guides, comparison pages, and product release notes. Produce short-form explainer and tutorial videos using AI tools like Synthesia and HeyGen for YouTube and social channels. Drive organic growth through Reddit, Hacker News, and niche forums while managing the community forum and supporting beta tester outreach. Maintain a consistent voice across all written properties and track performance in Google Analytics 4 to inform content strategy. Report weekly to the founder on published content, performance metrics, and next steps.
Required Qualifications
- Strong writer - clear, opinionated, and able to calibrate between 'talk to a plumber' and 'talk to a Python developer'
- Comfortable using AI tools productively (not just aware of them - actively using them in your workflow)
- Can read and understand technical documentation well enough to explain it to a non-technical audience
- Self-directed - this role has high autonomy and requires someone who creates their own structure
Desired Qualifications
- Personal blog, newsletter, YouTube channel, or other content property you've built
- Experience with video production or AI video generation tools
- Familiarity with developer communities (GitHub, HN, r/selfhosted, Product Hunt)
- Experience with SEO - keyword research, on-page optimization, link building basics
- Background in or genuine interest in small business / field service / trades industries
- Degree in marketing, communications, journalism, or computer science - or no degree at all with great work to show
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