Marketing Specialist
HybridTroy, Michigan, United States or Grand Rapids, Michigan, United States
Troy, Michigan, United States or Grand Rapids, Michigan, United StatesHybridFull TimeMedium
Full TimeMedium
Job Summary
Execute annual marketing plans, develop segment-specific strategies, and manage multi-channel campaigns to drive firmwide growth and brand awareness. Analyze CRM and campaign data to refine target audiences, identify trends, and report actionable insights for improved targeting and messaging. Collaborate cross-functionally with sales and demand generation teams to align efforts, organize events, and surface new market opportunities. Leverage tools like Salesforce, Jasper, and HubSpot to enhance executional excellence and strategic capabilities.
Required Qualifications
- A foundational understanding of marketing principles
- A strong interest in growing strategic marketing capabilities
- Strong organizational and project management skills
- The ability to manage multiple priorities
- An analytical mindset with an interest in using data to inform decisions
- Strong critical thinking skills
- The ability to connect dots, apply sound judgment, and proactively identify solutions to move work forward
- Excellent communication and presentation skills
- A continuous learning mindset
- Enthusiasm for evolving from execution into strategy
- Bachelor's degree in marketing, communications, business, or related field
- 2+ years of marketing experience
- Proficiency in Microsoft Suite and similar tools
Desired Qualifications
- Agency and/or B2B experience in professional services
- Familiarity with martech tools, CRM systems, and project management software
- Experience with Monday.com, Salesforce, Jasper, HubSpot, SharePoint
- Industry experience in the public sector, healthcare, or financial services
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