Marketing Specialist - Prostaff
On-siteSpringfield, Missouri, United States
Job Summary
Activate Pro Staff marketing strategies for Bass Pro Shops, Cabela's, and White River Marine Group by identifying athletes, teams, and organizations for partnership opportunities. Develop annual marketing plans and activation strategies for inbound requests from stores and dealer partners while managing relationships with local, regional, and national professionals. Fulfill pro needs including appearances and product orders, then collaborate with communications and social media teams to amplify activity across owned and shared channels. Report on key ROI metrics to indicate campaign success. This full-time role requires a Bachelor's degree in Marketing or Communications and 3-5 years of sports marketing experience.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, or related field
- 3-5 years of experience in Sports Marketing, Partnerships, or Integrated Marketing or related field
- Passionate and knowledgeable about the outdoor industry, including top anglers, hunting/shooting professional, tournaments, and leagues
- Industry Informed - have your finger on the pulse when it comes to outdoor sport fans and culture, and can quickly identify new trends and areas of opportunity
- Excellent communication skills - value relationship-building both externally with partners and internally with key stakeholders
- Strong organizational and project management skills - take autonomy and ownership of your work and adhere to timelines
- Entrepreneurial mindset - self-starter who is able to work well both independently and as part of a team
- Can-do attitude - driven, detail-oriented professional who thrives in a fast-paced environment
- Thorough, in-depth knowledge of industry
- Excellent Interpersonal and Communication skills
- Proficient with Microsoft Office Suite
- Must be able to read documents, printouts, reports, computer screens and other written communication
- Must be able to write, type and use phone system
- 25% travel
Desired Qualifications
- previous in-house brand experience is a plus
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