Marketing Specialist - Pro Life Org - Plano
On-site · Plano, Texas, United States
Job Summary
Marketing Specialist develops, implements, and optimizes client marketing activities across multiple channels to increase lead quantity and quality. Responsibilities include managing PPC campaigns (keyword generation, ad copy, landing page testing, budget management, campaign tracking, reporting, and insights), implementing bidding strategies to hit target lead volume and KPI goals (CPC, CPA), analyzing performance data to inform decisions, conducting A/B and multi-variate tests, developing innovative marketing concepts to meet goals, maintaining strong attention to detail and project management, proactively solving problems, and communicating via data storytelling. The role also involves staying current with industry trends and coordinating internal/external communications, with accommodations considered where needed. Education preferred includes a Bachelor’s degree in Marketing or related field and relevant certifications, plus experience with analytics and CRM tools like Google Ads/Analytics, Google Suite, WordPress, and Salesforce.
Required Qualifications
- Bachelor’s degree in Marketing or related field preferred
- 3-5 years of experience in a marketing role
- At least 3 plus years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms
- Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg
- Advanced knowledge of Microsoft Office and Google suite of products
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