Marketing Specialist
On-siteFort Wayne, Indiana, United States
Job Summary
Develop compelling strategic marketing plans targeting priority audiences with relevant campaigns to achieve specific goals. Create novel content and strategies for assigned institutes, service lines, markets, and physicians through digital and non-digital efforts. Increase awareness, consideration, and preference of services among key consumers and physician target markets. Maintain relationships with administrative and physician leaders in key areas. Requires five years of progressive marketing experience with healthcare background, three years in copywriting, and proficiency in Microsoft Office and project management tools. Bachelor's degree in Marketing, Communications, or related field.
Required Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism or related field
- Five years of progressive marketing, agency or communications experience
- healthcare experience
- Minimum of three years experience copywriting and editing content
Desired Qualifications
- Five years of progressive marketing, agency or communications experience preferred
- healthcare experience preferred
- Demonstrates excellent interpersonal, written and verbal communication skills
- advanced content writing and editing abilities
- Detailed knowledge of marketing principles and tactics
- strategic planning and creative development
- high levels of professionalism
- comfortable collaborating with leaders at all levels
- Creative, collaborative and flexible personality
- Ability to thrive in a fast-paced environment with a wide range of responsibilities
- Proficient in Microsoft Office products and project management tools
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