Marketing Specialist
On-siteFort Atkinson, Wisconsin, United States
Job Summary
Develop and execute multi-brand marketing strategies that align with company goals, analyzing market trends and customer behavior to identify new growth opportunities. Build annual marketing plans, budgets, and KPIs while reporting on ROI and campaign performance weekly. Oversee consistent brand messaging across digital and print channels, leading content creation for websites, social media, trade publications, and customer communications. Manage diverse marketing platforms including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards to track engagement metrics. Collaborate cross-functionally with Quality, Sales, Engineering, and Outside Agencies to support lead generation and customer retention. Maintain relationships with media outlets and coordinate PR opportunities while representing the company at tradeshows and digital community events.
Required Qualifications
- 3+ years of experience in multi-channel marketing
- Proven success in managing brand identity, content creation, and digital campaigns
- Hands-on experience managing multiple marketing platforms simultaneously
- Strong understanding of marketing automation
- Excellent communication and storytelling skills
- Creative thinker with strong organizational and analytical abilities
Desired Qualifications
- Experience in B2B or manufacturing
- Proficiency in Canva
- Proficiency in ActiveCampaign
- Proficiency in Google Analytics
- Proficiency in Microsoft 365
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