Marketing Specialist
On-siteIndianapolis, Indiana, United States or Raleigh, North Carolina, United States
Job Summary
Marketing Specialist at Mussett Nicholas Associates (MNA) is a senior individual contributor who owns MNA's marketing programs from strategy through execution. The role requires writing and communicating about complex engineering topics, developing and executing social media, managing proposal strategy and qualification packages, producing video content and articles, planning trade shows and engagement calendars, and coordinating client follow-up and market analysis. The position involves mentoring the Marketing Coordinator, working directly with the ownership group, and driving growth through relationship-building in an AEC/technical professional services context. The role emphasizes autonomy, content creation, brand consistency, CRM data integrity, and the ability to translate technical concepts into compelling client-facing language; location options include Indianapolis, IN or Raleigh, NC with on-site responsibilities. The responsibilities include leading social media efforts, end-to-end proposal production, video content creation, journal articles and case studies, event planning, client outreach programs, CRM data and pipeline reporting, and maintaining marketing assets and brand standards; required qualifications focus on marketing experience, proposal ownership, writing proficiency, InDesign competency, CRM experience, and client-facing communication, with a preferred marketing/communications degree.
Required Qualifications
- 5–8 years of marketing experience in AEC, engineering, construction, or related technical professional services environment
- Demonstrated ability to own a proposal process and produce winning qualification packages
- Strong writing skills and ability to translate complex engineering concepts into client-facing language
- Proficiency in Adobe InDesign; Illustrator and Photoshop a plus
- Experience managing social media programs and interpreting analytics
- CRM platform experience; familiarity with Deltek or similar AEC systems a plus
- Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience in AEC marketing considered)
- Comfortable presenting to firm leadership and participating in client-facing settings
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