Marketing Specialist
Remote · Escanaba, Michigan, United States
Job Summary
Marketing Specialist responsible for planning and executing multi-channel marketing efforts in rural Michigan. Responsibilities include researching, creating, and placing ads across digital and traditional platforms (Facebook, Google, local radio, print); developing engaging social media content (graphics, videos, campaigns) for various channels; building and maintaining targeted customer lists for direct mail and email campaigns; supporting planning, execution, and tracking of promotional campaigns (fiber expansion, referrals); and providing event support for local community engagements. Requires 2+ years of marketing experience, strong social media and graphic design skills (Adobe Creative Suite), familiarity with advertising platforms (Facebook Ads Manager, Google Ads), excellent written/verbal communication, strong organizational abilities, and ability to work both independently and in a small team. Local travel with a valid driver’s license is expected; remote work is available.
Required Qualifications
- 2+ years of marketing experience
- experience in social media content creation and scheduling
- proficiency with graphic design tools (Adobe Creative Suite or similar)
- experience managing advertising platforms (Facebook Ads Manager, Google Ads) preferred
- excellent written and verbal communication skills
- highly organized with ability to manage multiple projects
- comfortable working independently and as part of a small team
- valid driver's license and reliable transportation for occasional local travel and events
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