Marketing Specialist
Remote · Marquette, Michigan, United States
Job Summary
Marketing Specialist to support rural Michigan broadband marketing efforts through digital and traditional advertising, social media content creation, and community outreach. Responsibilities include researching and placing ads across platforms (Facebook, Google, local radio, print), creating engaging social content, building targeted direct mail/email lists, planning and tracking multi-channel campaigns (promotions, fiber expansion announcements, referral programs), and supporting local events sponsorships (some evenings/weekends). Requires 2+ years in marketing, proficiency with graphic design tools, experience with Facebook/Google Ads, strong written/verbal communication, excellent organization, ability to work independently and in a small team, and a valid driver’s license for occasional local travel. Benefits include medical/dental/life insurance, 401(k) matching, holiday pay, PTO, and impact in rural Michigan communities.
Required Qualifications
- 2+ years of marketing experience
- Proficiency with graphic design tools (Adobe Creative Suite or similar)
- Experience managing advertising platforms (Facebook Ads Manager, Google Ads)
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail and ability to manage multiple projects
- Valid driver’s license and reliable transportation for local travel
- Passion for rural communities and technology
Desired Qualifications
- 2+ years of marketing experience
- Proficiency with graphic design tools (Adobe Creative Suite or similar)
- Experience managing advertising platforms (Facebook Ads Manager, Google Ads)
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail and ability to manage multiple projects
- Valid driver’s license and reliable transportation for local travel
- Passion for rural communities and technology
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