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RakutenPosted 1 month ago

Marketing Specialist/Manager - Marketing Section, Kobo Japan Department (KJD)

On-siteTokyo, Tokyo, Japan

Full TimeEnterprise

Job Summary

Plan and execute customer lifecycle nurturing initiatives and campaigns to maximize GMS. Analyze and monitor marketing KPIs by collecting and processing various marketing data using BI tools. Evaluate initiative effectiveness and develop junior members through team leadership. This role sits within the Marketing Section of the Kobo Japan Department, which manages the eBook store and readers. The team of seven focuses on increasing service awareness and improving customer satisfaction across the Rakuten Ecosystem.

Required Qualifications

  • Experience conducting quantitative analysis in the marketing domain using BI tools
  • Experience planning marketing initiatives, including campaigns
  • Experience analyzing and monitoring marketing KPIs
  • Experience mentoring junior team members and managing/leading team members

Desired Qualifications

  • English proficiency: Proficient enough to communicate in a business setting

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