Marketing Specialist (Intermediate & Senior)
Hybrid · Lagos, Lagos, Nigeria
Job Summary
Marketing Specialist to drive integrated marketing campaigns across digital channels, including SEO/SEM, PPC, social media, email, and events; own content strategy, lead generation, and brand positioning; collaborate with cross-functional teams and contribute to PR and corporate messaging; track performance with analytics tools and KPIs, and stay ahead of industry trends to optimize ROI. Requires a Bachelor's or Master’s degree in marketing or related field and 4-6+ years of data-driven digital marketing experience, preferably in technology.
Required Qualifications
- Bachelor’s or Master’s degree in marketing, Business Administration, Communications, or related field
- 4-6+ years of experience in digital marketing, preferably within the technology industry or related field
- Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact
- Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing
- Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms
- Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI
- Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
- Collaborative mindset with the ability to influence stakeholders and work effectively across teams
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.