Marketing Specialist
$120,000–$120,000 year
RemoteCanada
Job Summary
Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning and predictive modeling. Manage the full marketing campaign process from initial request submission to deployment across outbound channels like email, SMS, and push. Execute audience segmentation, QA touchpoints and dynamic content, and build A/B and multivariate tests to lift conversion rates. Optimize lifecycle campaigns using analytics and automation tools to increase fan lifetime value. Collaborate with internal stakeholders, partners, and vendors to meet performance targets while extracting insights for future optimization. This role supports the Fan Engagement team in a remote Canada position, requiring bilingual English/Portuguese proficiency and HTML editing skills.
Required Qualifications
- Bachelors degree
- 3-5 years of similar or relevant work experience
- Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive)
- Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc.)
- HTML editing
- working knowledge of HTML
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting
- Bilingual proficiency in English and Portuguese
- Proficiency in Photoshop
- Ability to work independently and as a team player to find ways to uncover opportunities
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year
- Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
- Passion for innovation and solving difficult challenges
- 40 hours per week
- more than 40 hours per week
- weekends
Desired Qualifications
- Movable Ink
- Attentive
- Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc.
- SFMC
- Passion for sports
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