Marketing Specialist I
On-site · Aguascalientes, Aguascalientes, Mexico
Job Summary
Temporary four-month assignment for maternity leave coverage. Marketing Specialist I will execute regional trade shows and events, digital marketing campaigns, marketing automation programs, lead management activities, and content localization to support customer engagement, demand generation, and business growth. Works with sales, product management, engineering, and regional marketing to ensure marketing execution aligns with business objectives. Key duties include planning and executing events, coordinating promotions, developing digital campaigns, nurturing leads, creating localized content, building landing pages and web forms integrated with CRM/marketing automation, tracking leads and lifecycle management, and reporting on campaign/performance metrics. Supports regional activities across Mexico, Brazil, and North America. Minimum qualifications include a Bachelor’s degree and 1–3 years in marketing, experience with CRM and marketing automation platforms, with preferred Brazilian Portuguese language skills.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- 1–3 years of experience in marketing, digital marketing, communications, or a related role
- Experience with CRM systems and marketing automation platforms
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