Marketing Specialist - Houston, TX
$65,000–$75,000 year
On-siteHouston, Texas, United States
Job Summary
Develop and execute Zedcor's digital marketing strategy, driving organic search growth through keyword research, technical SEO initiatives, and WordPress optimization. Manage multilingual content creation, oversee paid advertising on Google and Meta platforms, and coordinate social media and email campaigns to support lead generation. Monitor performance across all digital channels using tools like SEMrush and GA4, building dashboards to present actionable insights to the CEO. Collaborate with internal teams and external vendors to ensure brand consistency and optimize site architecture for emerging AI search experiences.
Required Qualifications
- 5+ years of experience in digital marketing, with a strong focus on SEO strategy and execution
- A bachelor's degree in marketing, Advertising, Business, Digital Media, Information Systems, or a related field
- Proven track record managing SEO performance across multiple campaigns and platforms
- Experience managing SEO for multilingual websites, particularly English and Spanish content
- Deep knowledge of SEO tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, CallRail, and similar platforms
- Strong familiarity with WordPress and ability to collaborate on UX, content, and technical site improvements
- Experience coordinating across internal teams and managing third-party vendors, including SEO, web development, design, and content partners
- Understanding of technical SEO elements including page speed, mobile optimization, and crawlability/indexing
- Proficiency in Google Ads and Meta Ads platforms, with strategic input capabilities even when day-to-day management is handled in-house
- Strong communication, project management, and organizational skills
- Background in coordinating video marketing, email campaigns, or social media content strategy
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