Marketing Specialist - Group and Retail Insurance
On-site · Sydney, New South Wales, Australia or Melbourne, Victoria, Australia
Job Summary
Marketing Specialist to support AIA Group and Retail Insurance marketing across Melbourne or Sydney on a 12-month max-term contract. Responsibilities include creating and delivering communications (copywriting, coordinating with creative, technology and digital teams), developing collateral (product benefits, proposition flyers, guides) and ensuring alignment with brand guidelines; driving acquisition, retention and education for partners and customers; executing market messaging and value propositions; leveraging customer insights and segmentation to harmonize communications; monitoring campaign performance against targets and forecasts and proposing improvements; collaborating with distribution, product, operations, and external partners.
Required Qualifications
- Experience in marketing within large, complex organizations, preferably insurance or broader financial services.
- Strong communication and relationship-management skills with a broad range of stakeholders.
- Attention to detail and ability to manage priorities.
- Passion for health and wellness and alignment with company purpose.
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