Marketing Specialist (German speaking)
$15,000–$15,000 year
On-siteLondon, England, United Kingdom or Frankfurt am Main, Hesse, Germany
Job Summary
Manage Hydrafacial social media channels, including editorial calendars, community engagement, and performance tracking via Hootsuite. Lead conversations with consumers, influencers, and KOLs while drafting promotional messages and managing email journeys for providers and leads. Optimize the e-commerce performance, user experience, and content flow on the website, supported by Google Analytics and Meta lead sharing. Coordinate with Sales, Customer Care, and Product teams to support product launches, trade shows, and cross-functional inquiries. Control social media expenses and oversee external agency relationships to ensure optimal campaign reach and budget adherence.
Required Qualifications
- Minimum 3-5 years of applicable experience in a social media role with a focus on customer service
- Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok
- Expertise with website, digital campaigns and google analytics
- Strong understanding of digital environment (B2B- e-com) and lead generation
- Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams
- Proactive and timely responses to all incoming messages
- Some weekend work expected
- Eye for engaging, shareable content with the ability to think and act quickly
- Creative and innovative mindset to implement out-of-the-box campaigns
- Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability
- Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop)
- Excellent knowledge of MS Office and WordPress
- Fluency in English and German a must
- Mindestens 3–5 Jahre Berufserfahrung im Marketing
- Praktische Erfahrung im Management von Social-Media-Kanälen und der Umsetzung digitaler Marketingmaßnahmen
- Erfahrung mit E-Commerce-Plattformen und digitalen Kampagnen
- Ausgeprägte Projektmanagementfähigkeiten mit der Fähigkeit, Projekte termingerecht und innerhalb des Budgets umzusetzen
- Erfahrung sowohl in der Planung als auch in der Umsetzung von Marketingmaßnahmen über Online- und Offline-Kanäle hinweg
- Hohe Detailgenauigkeit, ausgezeichnete Kommunikationsfähigkeiten und Erfahrung im Umgang mit verschiedenen Stakeholdern
- Eigeninitiative, proaktive Arbeitsweise sowie positive und teamorientierte Einstellung
- Fähigkeit, in einem dynamischen, schnelllebigen und teamorientierten Umfeld erfolgreich zu arbeiten
- Kenntnisse im Umgang mit Marketing-Tools und Plattformen wie Microsoft Office, WordPress, Hootsuite, Later, Mailchimp, SurveyMonkey, Photoshop sowie CRM-Systemen
- Fließende Deutsch- und Englischkenntnisse in Wort und Schrift sind zwingend erforderlich
Desired Qualifications
- Beauty or aesthetics industry experience
- Other language skills
- ideally in den Bereichen Beauty, Hautpflege oder Medical Aesthetics
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.