Marketing Specialist, Gaming
On-site · Cairo, Cairo, Egypt
Job Summary
Marketing Specialist role to drive growth and visibility of Tencent Games’ mobile titles in the MENA region. Responsible for strategic marketing and project management, planning and executing campaigns to strengthen brand presence, tailoring campaigns to target audiences, researching local trends, and engaging with the local gaming community. Act as the primary project manager for the creative team, coordinating workflows across Marketing, Operations, Community, and Business Development, and managing relationships with external agencies for cost-effective execution. The ideal candidate has 2–4 years in Marketing or Agency Account Management, strong communication in Arabic and English (Chinese a plus), and the ability to thrive in a fast-paced, collaborative environment with AI-driven workflows.
Required Qualifications
- 2–4 years of experience in Marketing or Agency Account Management
- Familiarity with the marketing landscape and a strong connection to the local gaming community
- Highly organized with a track record of managing multi-stakeholder workflows and creative production timelines
- Excellent verbal and written communication in Arabic and English; Chinese is a plus
- Ability to work in a dynamic, startup-like environment, with a flexible and collaborative approach
- Active gamer with strong understanding of mobile gaming culture, especially battle royale and competitive shooter genres
Desired Qualifications
- 2-4 years of experience in Marketing or Agency Account Management
- Familiarity with the marketing landscape in gaming/tech
- Strong organizational skills with multi-stakeholder workflows and creative production timelines
- Excellent verbal and written communication in Arabic and English; Chinese is a plus
- Ability to work in a dynamic, startup-like environment
- Active gamer with understanding of mobile gaming culture, especially battle royale and competitive shooter genres
- Proactive mindset for AI-driven workflows
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