Marketing Specialist - Fractional
Hybrid · Calgary, Alberta, Canada
Job Summary
Fractional Marketing Specialist to develop and execute marketing strategies on a fractional basis to promote the company’s products or services. Responsibilities include creating and managing marketing campaigns, analyzing market trends, coordinating with the marketing team to drive brand awareness, engagement, and revenue growth; developing marketing strategies and plans; identifying target audiences; content creation across social media, email, websites, and blogs; executing digital marketing campaigns (SEO/SEM, social media, email); monitoring analytics and optimizing ROI; conducting market research; managing social media and engagement; planning and coordinating events (trade shows, webinars, product launches); collaborating with sales for lead generation; coordinating with vendors/agencies; maintaining strong written/verbal communication and project management skills. Education: a bachelor’s degree and 5+ years of experience are required.
Required Qualifications
- 5+ years of marketing or related field
- Bachelor's degree in marketing, communications, business, or related field
- Proven experience as a marketing specialist or in a similar marketing role
- Experience in digital marketing, content creation, and social media management
- Experience in the industry relevant to the company’s operations is desirable
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