Marketing Specialist (FinTech Experience)
On-siteNewark, New Jersey, United States
Job Summary
Create and implement strategic marketing campaigns across traditional and digital platforms while tracking performance metrics to optimize strategies. Support content development for the firm's website, social media, and collateral materials, and collaborate with sales and product teams to align branding and communication approaches. Assist in the planning and promotion of hosted industry events, ensuring brand consistency across all initiatives. Requires a Bachelor's degree in Marketing or Communications, five years of experience in finance or technology, and proficiency with marketing automation tools like Salesforce. SourcePro Search seeks a motivated specialist to drive growth and enhance market presence for client firms.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of marketing experience
- Finance or a technology-driven environment experience
- Strong analytical skills
- Data-driven approach to decision-making
- Excellent communication skills
- Project management skills
- Team collaboration skills
Desired Qualifications
- Experience managing marketing automation tools (Salesforce/Marketing Cloud)
- Familiarity with marketing automation tools
- Digital marketing best practices knowledge
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