Marketing Specialist
$90,000–$105,000 year
HybridToronto, Ontario, Canada or Montréal, Quebec, Canada
Job Summary
Develop and execute marketing programs tailored to support merchant growth, drive financing adoption, and contribute to portfolio growth across Canada. Translate business objectives into clear campaign briefs, audience strategies, offer constructs, and channel plans in email. Partner with analytics and business teams to identify customer segments, behavioral triggers, and optimization opportunities that improve performance. Lead post-campaign analysis, prepare performance recaps with actionable insights, and present results to marketing leadership and cross-functional stakeholders. Monitor marketplace trends and competitor activity to inform campaign planning and shape targeting, messaging, and overall engagement strategy. Manage relationships with internal and external partners, including operations, analytics, legal, and compliance, while supporting the business by identifying marketing opportunities and strengthening merchant relationships.
Required Qualifications
- 5+ years of B2B marketing or communications experience with successful track record in campaign development, journey mapping and tactical execution
- Bachelor's degree
- Strong organizational skills with the ability to successfully manage multiple projects and maintain accuracy in a fast-paced environment
- Experience writing and editing copy for a variety of internal and external channels and collateral
- Experience working with a creative team and external agencies, including creative, data and production vendors
- Outstanding problem solving/analytical skills enabling expedient resolution of issues
- Superb communication and diplomacy skills with peers, management, and customers
- Financial services sector and/or B2B marketing experience
- High degree of proficiency with the MS Office product suite
- Must successfully pass a criminal background check
- Must successfully pass a credit check
- Must successfully pass validation of their work experience
Desired Qualifications
- Bilingual in English and French, with the ability to support marketing initiatives and engage stakeholders across bilingual markets in Canada
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