Marketing Specialist (F&B industry)
On-siteKuwait City, Al Asimah, Kuwait
Job Summary
Plan and execute monthly marketing campaigns across Kuwait, KSA, Bahrain, Oman, and UAE to drive footfall and sales while ensuring global brand consistency. Manage social media platforms, collaborate with influencers and brand ambassadors, and track digital KPIs including reach and conversions. Conduct regular market studies on competitor pricing and promotions to provide strategic insights for management. Support store openings and product launches by coordinating with PR agencies, media outlets, and mall management for activations. Develop promotional materials, menus, and visuals to directly support sales initiatives and monitor campaign ROI. Bachelor's degree in Marketing with 3–5 years of F&B experience required; flexible travel across the region is necessary.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- 3–5 years of experience in F&B, retail, or hospitality marketing
- Strong knowledge of social media management, influencer marketing, and digital campaigns
- Excellent communication skills in English
- Creative mindset
- Strong attention to detail
- Ability to manage multiple projects across countries
- Flexible to travel between Kuwait, KSA, UAE, Bahrain and Oman when required
Desired Qualifications
- Regional experience
- Arabic language skills
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