Marketing Specialist – Digital Marketing & Social Media
$45,760–$58,240 year
On-siteFort Worth, Texas, United States
EXPIREDFort Worth, Texas, United StatesOn-siteFull Time$45,760–$58,240 yearLarge
Full TimeLarge
Job Summary
Develop and execute social media strategies across Facebook, Instagram, TikTok, YouTube, and LinkedIn while managing content calendars and publishing daily to drive community growth. Optimize paid advertising campaigns, monitor budgets, and analyze performance data to identify opportunities, refine strategies, and report on ROI. Troubleshoot platform issues with Meta and Google support teams, maintain brand consistency, and collaborate with field operations and internal stakeholders to support multi-location retail initiatives.
Required Qualifications
- 3–5+ years of professional marketing experience gained within established organizations, agencies, multi-location businesses, retail operations, or consumer-facing brands
- Experience managing social media and digital marketing programs
- Strong knowledge of Meta Business Suite, Facebook Ads Manager, Google Analytics, Google Ads, Google Search Console, and similar digital marketing platforms
- Demonstrated ability to translate analytics, audience insights, and performance data into actionable recommendations and measurable business results
- Experience using analytics and performance metrics to influence marketing decisions and improve business outcomes
- Hands-on experience managing paid advertising campaigns, audience targeting, budgets, and campaign optimization
- Demonstrated experience working directly with Meta and Google support teams to troubleshoot and resolve account, advertising, access, analytics, tracking, or performance-related issues
- Strong storytelling, writing, editing, and content optimization skills
- Experience reviewing and providing direction on content created by others
- Experience supporting multiple stakeholders, locations, departments, brands, or client groups
- Proficiency in Canva, Adobe Creative Suite, CapCut, or similar creative platforms
- Must maintain an active personal Meta/Facebook account and be willing to utilize that account for authorized administration and management of FirstCash Meta Business assets
Desired Qualifications
- Experience supporting retail, franchise, field-based, or multi-location organizations is strongly preferred
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