Marketing Specialist - Dental Practice Lifecycle

Own and manage the Practice Lifecycle team's social media presence across relevant platforms, developing content strategies that create buyer-seller matches and generate warm leads. Develop and execute strategic marketing campaigns for transitions, valuations, associate placement, and start-up consulting with a focus on audience growth and inbound lead generation. Partner with the internal shared services creative team to brief, develop, and deliver campaigns while building segmented audience lists for targeted outreach. Drive awareness through digital channels including email marketing, paid social, and organic content, then track performance metrics to refine strategy. Identify opportunities to expand reach through dental associate partnerships, industry publications, and events.