Marketing Specialist, CRM & Events

Marketing Specialist, CRM & Events at Tripadvisor supports end-to-end CRM campaigns and event marketing across email, events, and cross-functional initiatives. Responsibilities include building, QAing, and deploying email campaigns in Braze and Mailchimp; creating assets and managing audience segmentation; coordinating event communications, logistics, and on-site support; tracking engagement and post-event follow-up; managing campaign workflows from intake to deployment; gathering assets and approvals; maintaining timelines and priorities; tracking and reporting on campaign performance; documenting insights to improve future campaigns; and providing general marketing support with a focus on CRM and event initiatives. The role emphasizes developing both technical and strategic marketing skills, collaboration across teams, and contributing to process improvements. Proficiency with AI tools to improve efficiency and a global-first mindset are highlighted as desirable, along with experience in B2B marketing and familiarity with project-management tools.