Marketing Specialist, CRM Campaigns
$64,000–$74,000 year
Hybrid · Newton, Massachusetts, United States
Job Summary
Marketing Specialist on the CRM Campaigns team drives the execution of email campaigns and collateral templates to promote Bright Horizons benefits. The role supports implementation of customer email campaigns, collaborates with CRM, Creative Services, Marketing Automation, and Product Marketing teams, analyzes campaign performance data, and helps promote Bright Horizons benefits to client employees and center families. The position is hybrid, requiring 3 days onsite weekly at Bright Horizons headquarters in Newton, MA. Requires a Bachelor's degree and 1-2 years of marketing/CRM/email marketing experience. Salary range $64,000-$74,000 with comprehensive benefits.
Required Qualifications
- Bachelor's Degree required - in marketing or related field preferred
- 1-2 years of experience in marketing, communications, or related field
- 1-2 years of CRM or email marketing experience
Desired Qualifications
- Bachelor's Degree in marketing or related field
- 1-2 years of experience in marketing, communications, or related field
- 1-2 years of CRM or email marketing experience
- Strong project management skills; results-oriented and highly motivated
- Detail-oriented with high standards for quality
- Excellent written and verbal communication skills
- Experience with marketing automation, email marketing tools, and HTML print-on-demand systems
- Knowledge of Microsoft Office (OS) including Excel and Outlook
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