Marketing Specialist
$70,000–$80,000 year
On-siteLouisville, Kentucky, United States
Job Summary
Develop marketing strategies and execute campaigns for assigned CPEG brands by partnering with engineering, product, and sales teams to align messaging with equipment capabilities and customer challenges. Create advertising content for trade publications, digital platforms, and sponsored media, including brochures, emails, case studies, white papers, and slide decks. Manage multi-touch drip marketing campaigns, oversee web updates for product pages and blogs, and produce social media posts while drafting materials for the multimedia team. Support trade shows through messaging and collateral, and track lead generation across all channels. This full-time, exempt role requires a Bachelor's degree and 5+ years of B2B marketing experience, with domestic travel up to 20%.
Required Qualifications
- Bachelor's degree in business administration, marketing, communications, or a related field
- 5+ years of experience in B2B marketing
- Proficiency in MS Office
- Experience using HubSpot Marketing Hub to create campaigns, tracking url's, and workflows
- Strong verbal communication, writing and editing skills with attention to detail and self-motivated with strong prioritization, organization, and project management skills
- Ability to travel domestically as necessary (up to 20%)
Desired Qualifications
- prior marketing experience with a B2B manufacturer
- HubSpot Certifications (Marketing Hub Software, Inbound Marketing, Email Marketing)
- Intermediate proficiency using Adobe InDesign
- Photoshop experience
- Familiarity with WordPress or similar CMS to make web content edits
- Familiarity with Google Analytics and Google Ads with working knowledge of SEO/AEO/GEO best practices
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.