Marketing Specialist (Construction Industry)
RemoteIndia
Job Summary
Develop and execute annual marketing strategies aligned with business objectives, establishing and monitoring KPIs to measure ROI across digital channels. Own qualified lead generation initiatives by driving LinkedIn campaigns, managing email nurturing programs, and optimizing digital advertising to generate 20–30 qualified leads monthly. Improve organic traffic and website rankings through SEO audits, keyword research, and technical optimizations while publishing technical articles, case studies, and thought leadership content. Coordinate with business development teams to enhance conversion rates and prepare monthly KPI dashboards and strategic reports for management.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field
- 4–6 years of experience in digital marketing, performance marketing, growth marketing, or lead generation roles
- Proven experience in B2B lead generation and digital campaign management
- Strong understanding of SEO, website analytics, content marketing, and marketing automation
- Experience managing LinkedIn business growth and executive branding initiatives
- Excellent analytical, reporting, and communication skills
- Ability to work independently and deliver measurable business outcomes
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.