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Marketing Specialist
On-site · Austin, Texas, United States
Job Summary
Marketing Specialist responsible for implementing traditional and digital marketing initiatives for Brookfield Residential Texas, supporting community marketing, digital marketing, CRM administration, website management, reporting, analytics, events, signage, and marketing technology platforms. Leads websites, inventory listings, blogs, landing pages, SEO/SEM/PPC, email and social campaigns; supports Salesforce and HubSpot administration, lead routing, workflows, and lead scoring; develops reports and analyzes traffic, sales, and campaign effectiveness; collaborates with internal teams and external agencies to drive traffic, appointments, lead conversion, and sales performance. Requires a Bachelor’s degree and 3+ years of marketing experience with real estate/homebuilding experience; proficiency with Salesforce, HubSpot, WordPress, Sitecore, Google Analytics; Adobe Creative Suite preferred; strong analytical and communication skills; offers competitive compensation and benefits, with family planning options including IVF, surrogacy and adoption.”,
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent professional experience will also be considered
- 3+ years of marketing experience
- Real estate or homebuilding experience required
- Experience with Salesforce, HubSpot, WordPress, Sitecore and Google Analytics preferred
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