Marketing Specialist
On-site · St. Catharines, Ontario, Canada
Job Summary
Marketing Specialist provides strategic marketing support and coordination for Brock's integrated marketing initiatives across assigned portfolios. Defines audience segments, contributes to annual marketing strategies, develops and coordinates integrated marketing plans and campaigns, collaborates with internal and external partners, defines and monitors success metrics, supports testing and optimization based on performance data and market intelligence, serves as the primary marketing contact for assigned portfolios, and translates business objectives into clear marketing briefs and actionable plans. Key skills include audience segmentation, campaign planning, analytics, data-driven decision making, cross-functional collaboration, and a strong understanding of branding and messaging.
Required Qualifications
- Undergraduate degree in Marketing, Public Relations, Communications or related field, or equivalent education and experience
- Experience in strategic marketing or communications with demonstrated success in driving revenue growth
- Experience planning and prioritizing marketing initiatives aligned to organizational goals
- Broad experience across core marketing disciplines with depth in at least one area (e.g., digital marketing, content strategy, campaign planning, analytics)
- Experience applying audience segmentation, persona development, and journey thinking to inform marketing approaches
- Experience working with marketing technology, automation, analytics, and related platforms
- Experience using data, insights, and performance metrics to inform decisions and optimize outcomes
- Experience developing and applying marketing strategies across multiple channels
- Strong prioritization and judgment skills in high-demand environments
- Ability to apply brand and messaging guidelines consistently
- Proficiency with standard office and collaboration tools
- Commitment to inclusivity and respectful workplace practices
- Strong communication and relationship management skills
- Ability to translate strategic direction into clear, actionable marketing plans
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