Marketing Specialist
On-siteHebron, Kentucky, United States
Job Summary
Track and analyze advertising campaign performance using Google Analytics and other web tools. Manage the quarterly and annual marketing budget while overseeing material approval from banners to case studies. Plan and execute web, SEO/SEM, email, social media, and display campaigns from ideation to execution. Produce engaging content for the website and blog that converts target audiences. Experiment with organic and paid acquisition channels, including content creation, lead generation, and event management. Build strategic relationships with industry players and agencies. Adjust campaigns based on consumer behavior analysis and report insights against goals.
Required Qualifications
- hands-on experience with web analytics tools
- ability to turn creative ideas into effective advertising projects
- Strong technical knowledge of Google Analytics, Google AdWords, Google Display Network, paid Social media (Facebook & LinkedIn)
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- BSc/MSc degree in Marketing or related field
- 3-5 years of Digital Marketing experience
- Demonstrable experience in marketing
- potential and attitude required to learn
- Proven experience in identifying target audiences
- creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Desired Qualifications
- Experience curating and developing organic content a plus
- Up-to-date with the latest trends and best practices in online marketing and measurement
- A sense of aesthetics and a love for great copy and witty communication
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