Marketing Specialist
$71,000–$85,000 year
HybridBurnaby, British Columbia, Canada
Job Summary
Support execution of marketing campaigns, partner co-marketing efforts, and digital programs by coordinating timelines, assets, and channel setup. Build and deploy marketing emails, manage segmentation, and ensure performance tracking within HubSpot. Own trade show and event coordination from planning through on-site logistics, including lead capture and post-event reporting. Contribute to dashboards across CRM and paid platforms to provide campaign performance insights and attribution tracking. Manage HubSpot workflows, lead routing, and reporting standards while collaborating across the marketing function.
Required Qualifications
- 3+ years of experience in digital marketing, marketing specialist, or a related B2B role
- Experience working in a B2B SaaS or technology company environment
- Experience supporting campaign execution across multiple channels (digital, email, events)
- Familiarity with HubSpot or a similar marketing automation platform, and CRM systems
- Experience planning or executing trade shows, events, or webinars
- Comfortable working with data, dashboards, and performance metrics
- Strong attention to detail
- Team-first mindset
- Ability to manage multiple priorities
Desired Qualifications
- Experience working in partner or channel-driven marketing environments
- Familiarity with ERP, Microsoft Dynamics, or the broader Microsoft ecosystem
- Experience with marketing operations, automation, or lead lifecycle management
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.