Marketing Specialist
On-site · Harrisburg, Pennsylvania, United States
Job Summary
Marketing Specialist responsible for end-to-end, multi-channel campaigns from strategy through execution and optimization. Own campaigns across digital and traditional channels, align tactics to move customers from awareness to conversion, convert engagement into qualified leads, and track ROI. Manage timelines, budgets, and deliverables; leverage marketing automation and CRM for lead nurturing, segmentation, scoring, and conversion workflows; integrate AI tools to personalize content and scale outreach. Collaborate with Sales, Customer Experience, Operations, Legal, and IT to ensure compliant, effective campaigns and drive brand consistency across initiatives.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or related field
- 2–5 years of hands-on marketing experience (demand generation preferred)
- Experience executing multi-channel campaigns (digital + traditional)
- Strong analytical mindset with experience measuring ROI and KPIs
- Familiarity with CRM and marketing automation platforms
- Ability to manage multiple projects in a fast-paced environment
- Strong communication and collaboration skills
- Work Environment: Traditional office setting (Lewisberry, PA)
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