Marketing Specialist B2B
On-siteParis, Île-de-France, France
Job Summary
Define and pilot the annual B2B marketing plan, identifying growth levers across distributors and direct channels. Structure activation plans for key segments like hospitality and healthcare while co-creating performance marketing strategies with partners. Manage product launches and category management to ensure consistent go-to-market execution and asset quality. Deploy trade marketing tools including PLV and sales aids, while driving B2B lead generation through SEO, SEA, and CRM optimization. Monitor business KPIs, manage marketing budgets, and produce strategic reporting to optimize ROI. Coordinate cross-functionally with sales and global teams to act as the internal B2B marketing reference point.
Required Qualifications
- Expérience significative en marketing B2B / trade marketing / category management
- Forte capacité à lier stratégie marketing et impact business
- Expérience dans des environnements premium / technologiques / exigeants
- Maîtrise des leviers digitaux, CRM et génération de leads
- Excellentes compétences en communication, influence et collaboration transverse
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