Marketing Specialist
$86,000–$107,000 year
On-siteBurlington, Massachusetts, United States
Job Summary
Strategize and execute integrated marketing campaigns to gain new customers and build repeat business by developing plans with product marketing managers and optimizing tactics for maximum awareness and lead generation. Create graphics, eBooks, landing pages, and social media posts while collaborating with internal and agency partners to maintain brand standards. Monitor campaign results, generate reports for stakeholders, and utilize tools like HubSpot, Asana, and Salesforce to plan and measure performance. Partner with cross-functional teams to promote trade shows and events through copywriting and design coordination.
Required Qualifications
- You really connect with GENEWIZ's mission, namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day.
- You're a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science.
- You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges.
- And, you have impeccable writing skills with lots of attention to detail.
- You have an experimental mindset - you like to test, learn, and optimize.
- Bachelor's Degree in Marketing, Business or Science required
- You have solid design skills and familiarity with Illustrator, Canva, Hubspot, etc.
- You are flexible and while you are a strong independent contributor, you also enjoy working closely with team members and are very open to exploring new ideas that come from team brainstorming.
- You are process-oriented and have a mindset of continuous improvement, sharing ideas and recommendations.
- You have excellent collaboration skills that lead to maximum results - internal and external collaboration across departments, with agency partners, etc.
- You possess excellent time management and prioritization skills to balance a full workload.
- 5%-10% travel
Desired Qualifications
- prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry
- prior experience, partnering with product marketing managers to develop marketing materials that resonate with target audiences and reflect the company brand
- You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges.
- Experience working with Inside Sales and Field Sales teams a plus.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.