Marketing Specialist (Athens, Greece)
On-siteAthens, Attica, Greece
Job Summary
Marketing Specialist at Noisis - Development Consultants S.A. in Athens, Greece, will execute digital marketing initiatives to support brand positioning, growth, and digital presence. The role requires ownership across multiple marketing areas with hands-on execution, analytical thinking, and business judgment. Responsibilities include planning and executing digital marketing campaigns for brand awareness, lead generation, and customer engagement; managing paid advertising campaigns (Google Ads and related channels) with a focus on performance and ROI; monitoring performance with Google Analytics to identify opportunities; planning and prioritizing marketing initiatives within budget; developing and optimizing the end-to-end lead generation funnel; evaluating external agency proposals and contributing to decisions on advertising investments and campaign strategies; coordinating external partners and ensuring high-quality output; managing email campaigns via Mailchimp including segmentation and performance tracking; supporting WordPress website maintenance; driving content initiatives (articles, insights, newsletters); collaborating with internal teams to ensure consistent brand communication; conducting market and competitor analysis to identify trends and differentiation; identifying new channels or approaches to improve marketing effectiveness; contributing to strategy discussions with data-driven insights; and operating with a hands-on, proactive mindset in a dynamic environment.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- 3+ years of experience in digital marketing, performance marketing, or brand marketing, ideally within a B2B or professional services environment
- Hands-on experience with Google Ads campaign management
- Strong understanding of Google Analytics and marketing performance metrics (e.g. CPL, conversion rates, ROI)
- Experience managing email marketing campaigns using Mailchimp or similar platforms
- Basic experience with WordPress website management, including updating pages and content
- Proven ability to evaluate marketing proposals and make informed decisions regarding advertising strategies and investments
- Strong analytical thinking and the ability to translate data into clear, actionable insights
- Ability to work independently, take ownership, and manage multiple priorities in a structured and reliable manner
- Excellent organizational and communication skills
- Fluency in English; additional languages will be considered an asset
Desired Qualifications
- Experience working with marketing agencies, digital partners, or advertising service providers
- Previous experience in consulting, advisory, or professional services environments
- Experience with social media marketing and content management platforms (especially LinkedIn for B2B)
- Previous experience in roles with broad ownership across multiple marketing areas
- Benefits
- Competitive salary and performance-based bonuses
- Career development and professional training opportunities
- Dynamic and collaborative
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