Marketing Specialist, Americas - Bracco Diagnostics Inc.
HybridPrinceton, New Jersey, United States
Job Summary
Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across customer-facing and corporate channels. Support external branding initiatives by translating strategies into tactical execution across digital, content, and event-based channels. Coordinate with internal regional stakeholders to support campaign timelines, asset development, approvals, and deployment. Manage social media execution including content scheduling, posting, and performance tracking, while assisting with website content updates and maintenance. Ensure brand consistency across all materials by following global guidelines and regulatory requirements. Collect, analyze, and report on marketing performance data and KPIs to support optimization. This role supports the Americas region, including the United States, Canada, and Latin America, with a hybrid schedule (three days in office, two days remote) and approximately 20% travel.
Required Qualifications
- Bachelor's degree in marketing or related field (or equivalent experience)
- 3–5 years of experience executing customer-facing marketing communications, marketing campaigns, and branded content initiatives
- Experience in healthcare, life sciences, or other regulated industries
- Strong written and verbal communication skills with the ability to develop clear, concise marketing content aligned to brand standards
- Experience supporting social media platforms and website content management
- Proficiency in Microsoft PowerPoint with ability to create and maintain professional, on-brand presentations
- Experience collecting, analyzing and reporting on marketing performance metrics and KPIs
- Strong organizational skills with attention to detail and ability to manage multiple priorities
- Position requires approximately 20% travel
- The position is home office based (Princeton, NJ) on a hybrid basis (three days in office, two days remote)
Desired Qualifications
- Experience working with external agencies, particularly marketing and social media agencies
- Experience supporting regional or Americas-based marketing initiatives
- Familiarity with integrated or omnichannel marketing execution
- Familiarity with CMS platforms, marketing analytics tools, and social media management tools
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