Marketing Specialist
On-siteParkersburg, West Virginia, United States
Job Summary
Develop engaging high-quality marketing content across social media, email, digital advertising, and website platforms to promote the bank's brand, products, and community involvement. Create 80% of weekly social media postings, schedule deliveries after Director of Marketing approval, and generate unique ideas for campaigns and existing products. Collect and analyze customer feedback, trending data, and results to develop actionable strategies for customer retention and market share growth. Manage vendor selection, advertising placement, and the annual advertising budget while ensuring all copy, materials, and communications comply with BSA, OFAC, and USA PATRIOT Act regulations. Produce educational materials, trainings, and employee communications via PowerPoint, and assist with the bank's Annual Report and onboarding programs.
Required Qualifications
- Bachelor's Degree in Marketing with emphasis in digital media
- Minimum three (3) to five (5) years' relevant work experience in Digital Media Marketing
- Demonstrated proficient computer skills, preferably working with Microsoft Office products, office systems and programs, with an emphasis on PowerPoint, CANVA and/or other graphic design software
- the ability to successfully navigate and maintain current knowledge and skills working with technology
- Demonstrated above-average verbal and written communication skills
- Demonstrated ability to effectively manage one's time to complete work according to established deadlines
- the ability to prioritize tasks to make the best use of time for high priority tasks
- Demonstrated adaptability and willingness to learn
- Demonstrated attention to detail, with the ability to detect errors and make necessary adjustments accordingly
- Demonstrated ability to maintain confidentiality and use discretion in working with private, sensitive and other highly confidential information
- Demonstrated experience to tactfully and professionally address concerns and complaints
- Demonstrated ability to maintain professional working relationships with staff members, peers, leadership, customers and the general public
- Demonstrated ability to work independently and within a team-setting, maintaining professional and effective work relationships with management and team mates
- Ability to maintain regular and routine attendance and punctuality
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