Marketing & Social Media Coordinator
On-siteSão Paulo, São Paulo, Brazil
Job Summary
Plan, execute, and optimize social media posts and advertising campaigns across Facebook, Instagram, LinkedIn, and Twitter to drive brand awareness and conversions. Administer a detailed social media calendar aligned with events and promotions, while collaborating with the design team to create on-brand advertising materials. Conduct in-depth market research and analyze consumer data to assess campaign performance, refine strategies, and prepare detailed reports on ROI, KPIs, and sales metrics for leadership. Monitor competitors' strategies to identify differentiation opportunities and maintain organized records of marketing performance. Assist a team of associates and interns in ensuring efficient campaign execution and professional development.
Required Qualifications
- A bachelor's degree in marketing, Business, Communications, or a related field
- A minimum of 1-3 years of hands-on experience in digital marketing or social media advertising
- Familiar with social media ad platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, Google Display Network, etc.)
- Understanding of ad setup, targeting, bidding strategies, and optimization techniques
- Intermediate proficiency with MS Excel, Google Analytics, Google Ads, and other digital marketing tools
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Goal-oriented, results-driven approach
Desired Qualifications
- Additional certifications in digital marketing
- Working knowledge in SEO/SEM strategies
- Familiarity with advanced web analytics tools (e.g., Google Analytics, social media insights tools) to track performance metrics and derive actionable insights
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